Strategic alliances: partner as customer

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Strategic alliances: partner as customer. / Perks, H; Easton, G.
In: Industrial Marketing Management, Vol. 29, No. 4, 2000, p. 327-338.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Perks, H & Easton, G 2000, 'Strategic alliances: partner as customer', Industrial Marketing Management, vol. 29, no. 4, pp. 327-338.

APA

Perks, H., & Easton, G. (2000). Strategic alliances: partner as customer. Industrial Marketing Management, 29(4), 327-338.

Vancouver

Perks H, Easton G. Strategic alliances: partner as customer. Industrial Marketing Management. 2000;29(4):327-338.

Author

Perks, H ; Easton, G. / Strategic alliances: partner as customer. In: Industrial Marketing Management. 2000 ; Vol. 29, No. 4. pp. 327-338.

Bibtex

@article{5171971b72ac4037890f802c99ae29d8,

title = "Strategic alliances: partner as customer",

author = "H Perks and G Easton",

year = "2000",

language = "English",

volume = "29",

pages = "327--338",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier Inc.",

number = "4",

}

RIS

TY - JOUR

T1 - Strategic alliances: partner as customer

AU - Perks, H

AU - Easton, G

PY - 2000

Y1 - 2000

M3 - Journal article

VL - 29

SP - 327

EP - 338

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

IS - 4

ER -

Research