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Strategic ethnography 2.0: four methods for advancing strategy process and practice research

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Strategic ethnography 2.0 : four methods for advancing strategy process and practice research. / Vesa, Mikko; Vaara, Eero.

In: Strategic Organization, Vol. 12, No. 4, 11.2014, p. 288-298.

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Vesa, Mikko ; Vaara, Eero. / Strategic ethnography 2.0 : four methods for advancing strategy process and practice research. In: Strategic Organization. 2014 ; Vol. 12, No. 4. pp. 288-298.

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@article{8a5284e933b04be4a309693b1fb7e6d5,
title = "Strategic ethnography 2.0: four methods for advancing strategy process and practice research",
abstract = "Although slow to enter mainstream strategy research, ethnographic methods play an important role in studies of strategy processes and practices. In this article, however, we argue that the potential of “strategic ethnography” has not yet been fully realized. In particular, we maintain that there is a need to complement conventional non-participant, observation-based ethnography with other ethnographic methods. This leads us to suggest four methods that will help advance contemporary research in strategy processes and practices: auto-ethnography which can provide a better understanding of the lived experiences of different types of strategists in different settings; video-ethnography, which allows detailed analysis of strategic practices in their sociomaterial context; comparative ethnography, which enables comparison of processes and practices in different settings, and virtual ethnography, which will further our understanding of the virtual aspects of organizational strategy work.",
keywords = "Fieldwork, qualitative methods, research design, strategic ethnography , strategy as practice",
author = "Mikko Vesa and Eero Vaara",
year = "2014",
month = nov
doi = "10.1177/1476127014554745",
language = "English",
volume = "12",
pages = "288--298",
journal = "Strategic Organization",
issn = "1476-1270",
publisher = "SAGE Publications Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - Strategic ethnography 2.0

T2 - four methods for advancing strategy process and practice research

AU - Vesa, Mikko

AU - Vaara, Eero

PY - 2014/11

Y1 - 2014/11

N2 - Although slow to enter mainstream strategy research, ethnographic methods play an important role in studies of strategy processes and practices. In this article, however, we argue that the potential of “strategic ethnography” has not yet been fully realized. In particular, we maintain that there is a need to complement conventional non-participant, observation-based ethnography with other ethnographic methods. This leads us to suggest four methods that will help advance contemporary research in strategy processes and practices: auto-ethnography which can provide a better understanding of the lived experiences of different types of strategists in different settings; video-ethnography, which allows detailed analysis of strategic practices in their sociomaterial context; comparative ethnography, which enables comparison of processes and practices in different settings, and virtual ethnography, which will further our understanding of the virtual aspects of organizational strategy work.

AB - Although slow to enter mainstream strategy research, ethnographic methods play an important role in studies of strategy processes and practices. In this article, however, we argue that the potential of “strategic ethnography” has not yet been fully realized. In particular, we maintain that there is a need to complement conventional non-participant, observation-based ethnography with other ethnographic methods. This leads us to suggest four methods that will help advance contemporary research in strategy processes and practices: auto-ethnography which can provide a better understanding of the lived experiences of different types of strategists in different settings; video-ethnography, which allows detailed analysis of strategic practices in their sociomaterial context; comparative ethnography, which enables comparison of processes and practices in different settings, and virtual ethnography, which will further our understanding of the virtual aspects of organizational strategy work.

KW - Fieldwork

KW - qualitative methods

KW - research design

KW - strategic ethnography

KW - strategy as practice

U2 - 10.1177/1476127014554745

DO - 10.1177/1476127014554745

M3 - Journal article

VL - 12

SP - 288

EP - 298

JO - Strategic Organization

JF - Strategic Organization

SN - 1476-1270

IS - 4

ER -