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Strategy as text and discursive practice: a genre-based approach to strategizing in city administration

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<mark>Journal publication date</mark>08/2009
<mark>Journal</mark>Discourse and Communication
Issue number3
Volume3
Number of pages16
Pages (from-to)303-318
Publication statusPublished
Original languageEnglish

Abstract

Despite the acknowledged importance of strategic planning in business and other organizations, there are few studies focusing on strategy texts and the related processes of their production and consumption. In this article, we attempt to partially fill this research gap by examining the institutionalized aspects of strategy discourse: what strategy is as genre. Combining textual analysis and analysis of conversation, the article focuses on the official strategy of the City of Lahti in Finland. Our analysis shows how specific communicative purposes and lexico-grammatical features characterize the genre of strategy and how the actual negotiations over strategy text involve particular kinds of intersubjectivity and intertextuality.