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Struggles over legitimacy in global organizational restructuring: a rhetorical perspective on legitimation strategies and dynamics in a shutdown case

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Struggles over legitimacy in global organizational restructuring : a rhetorical perspective on legitimation strategies and dynamics in a shutdown case. / Erkama, N.; Vaara, E.

In: Organization Studies, Vol. 31, No. 7, 07.2010, p. 813-839.

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@article{b5983a4532af4b5c912083250f607798,
title = "Struggles over legitimacy in global organizational restructuring: a rhetorical perspective on legitimation strategies and dynamics in a shutdown case",
abstract = "Critical organization scholars have focused increasing attention on industrial and organizational restructurings such as shutdown decisions. However, little is known about the rhetorical strategies used to legitimate or resist plant closures in organizational negotiations. In this article, we draw from New Rhetoric to analyze rhetorical struggles, strategies and dynamics in unfolding organizational negotiations. We focus on the shutdown of the bus body unit of the Sweden-based Volvo Bus Corporation in Finland. We distinguish five types of rhetorical legitimation strategies and dynamics. These include the three classical dynamics of logos (rational arguments), pathos (emotional moral arguments), and ethos (authority-based arguments), but also autopoiesis (autopoietic narratives), and cosmos (cosmological constructions). Our analysis contributes to previous studies on organizational restructuring by providing a more nuanced understanding of how contemporary industrial closures are legitimated and resisted in organizational negotiations. This study also increases theoretical understanding of the role of rhetoric in legitimation more generally. ",
keywords = "legitimacy, legitimation, resistance, restructuring, rhetoric, shutdown",
author = "N. Erkama and E. Vaara",
year = "2010",
month = jul
doi = "10.1177/0170840609346924",
language = "English",
volume = "31",
pages = "813--839",
journal = "Organization Studies",
issn = "0170-8406",
publisher = "SAGE Publications Ltd",
number = "7",

}

RIS

TY - JOUR

T1 - Struggles over legitimacy in global organizational restructuring

T2 - a rhetorical perspective on legitimation strategies and dynamics in a shutdown case

AU - Erkama, N.

AU - Vaara, E.

PY - 2010/7

Y1 - 2010/7

N2 - Critical organization scholars have focused increasing attention on industrial and organizational restructurings such as shutdown decisions. However, little is known about the rhetorical strategies used to legitimate or resist plant closures in organizational negotiations. In this article, we draw from New Rhetoric to analyze rhetorical struggles, strategies and dynamics in unfolding organizational negotiations. We focus on the shutdown of the bus body unit of the Sweden-based Volvo Bus Corporation in Finland. We distinguish five types of rhetorical legitimation strategies and dynamics. These include the three classical dynamics of logos (rational arguments), pathos (emotional moral arguments), and ethos (authority-based arguments), but also autopoiesis (autopoietic narratives), and cosmos (cosmological constructions). Our analysis contributes to previous studies on organizational restructuring by providing a more nuanced understanding of how contemporary industrial closures are legitimated and resisted in organizational negotiations. This study also increases theoretical understanding of the role of rhetoric in legitimation more generally.

AB - Critical organization scholars have focused increasing attention on industrial and organizational restructurings such as shutdown decisions. However, little is known about the rhetorical strategies used to legitimate or resist plant closures in organizational negotiations. In this article, we draw from New Rhetoric to analyze rhetorical struggles, strategies and dynamics in unfolding organizational negotiations. We focus on the shutdown of the bus body unit of the Sweden-based Volvo Bus Corporation in Finland. We distinguish five types of rhetorical legitimation strategies and dynamics. These include the three classical dynamics of logos (rational arguments), pathos (emotional moral arguments), and ethos (authority-based arguments), but also autopoiesis (autopoietic narratives), and cosmos (cosmological constructions). Our analysis contributes to previous studies on organizational restructuring by providing a more nuanced understanding of how contemporary industrial closures are legitimated and resisted in organizational negotiations. This study also increases theoretical understanding of the role of rhetoric in legitimation more generally.

KW - legitimacy

KW - legitimation

KW - resistance

KW - restructuring

KW - rhetoric

KW - shutdown

U2 - 10.1177/0170840609346924

DO - 10.1177/0170840609346924

M3 - Journal article

VL - 31

SP - 813

EP - 839

JO - Organization Studies

JF - Organization Studies

SN - 0170-8406

IS - 7

ER -