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Symbolic communication in public protest over genetic modification: visual rhetoric, symbolic excess and social mores

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Symbolic communication in public protest over genetic modification : visual rhetoric, symbolic excess and social mores. / Bloomfield, Brian; Doolin, Bill.

In: Science Communication, Vol. 35, No. 4, 08.2013, p. 502-527.

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@article{4abd72868db24237a3e519584fed179b,
title = "Symbolic communication in public protest over genetic modification: visual rhetoric, symbolic excess and social mores",
abstract = "This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE{\textquoteright}s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.",
keywords = "genetic modification, imagery , visual protest , symbolic communication",
author = "Brian Bloomfield and Bill Doolin",
year = "2013",
month = aug
doi = "10.1177/1075547012469116",
language = "English",
volume = "35",
pages = "502--527",
journal = "Science Communication",
issn = "1075-5470",
publisher = "SAGE Publications Inc.",
number = "4",

}

RIS

TY - JOUR

T1 - Symbolic communication in public protest over genetic modification

T2 - visual rhetoric, symbolic excess and social mores

AU - Bloomfield, Brian

AU - Doolin, Bill

PY - 2013/8

Y1 - 2013/8

N2 - This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE’s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.

AB - This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE’s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.

KW - genetic modification

KW - imagery

KW - visual protest

KW - symbolic communication

U2 - 10.1177/1075547012469116

DO - 10.1177/1075547012469116

M3 - Journal article

VL - 35

SP - 502

EP - 527

JO - Science Communication

JF - Science Communication

SN - 1075-5470

IS - 4

ER -