Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Symbolic communication in public protest over genetic modification
T2 - visual rhetoric, symbolic excess and social mores
AU - Bloomfield, Brian
AU - Doolin, Bill
PY - 2013/8
Y1 - 2013/8
N2 - This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE’s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.
AB - This article considers the protests through which a group of New Zealand women—MAdGE (Mothers Against Genetic Engineering in Food and the Environment)—enacted a campaign against genetic modification in food. Referring to the predominant visual/symbolic makeup of its efforts to communicate an alternative perspective on the research involved, the article examines the theatrics, posters, and disruptive protest of MAdGE’s campaign. A major feature of the analysis concerns a billboard that provoked outrage in some quarters and led to official deliberations concerning the advertising code of practice in which public morality and the epistemic authority of science were intertwined.
KW - genetic modification
KW - imagery
KW - visual protest
KW - symbolic communication
U2 - 10.1177/1075547012469116
DO - 10.1177/1075547012469116
M3 - Journal article
VL - 35
SP - 502
EP - 527
JO - Science Communication
JF - Science Communication
SN - 1075-5470
IS - 4
ER -