Rights statement: “The final, definitive version of this article has been published in the Journal, Alternatives, 37 (2), 2012, © SAGE Publications Ltd, 2012 by SAGE Publications Ltd at the Alternatives page: http://alt.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Accepted author manuscript, 259 KB, PDF document
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Taking Baudrillard to the fair
T2 - Exhibiting China in the world at Expo 2010
AU - Nordin, Astrid
N1 - “The final, definitive version of this article has been published in the Journal, Alternatives, 37 (2), 2012, © SAGE Publications Ltd, 2012 by SAGE Publications Ltd at the Alternatives page: http://alt.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
PY - 2012/5
Y1 - 2012/5
N2 - Scholars have recently paid increasing attention to China’s “mega events” as a form of image management striving to influence future world order. In this article, the author examines China’s recent world fair, Expo 2010 Shanghai China, and argues that we need to move beyond the reading of mega events as simple representation and ideology and read it also as simulation and simulacra. Reading the Chinese world fair as a simulacrum of world order can provide different ways of relating “the West” to its “other country” China. The author examines this relation through asking what it means to be the fair: Where is the world fair? When is the world fair? Who is the world fair? Reading the world/fair as simulacrum disrupts the fair’s notions of inside and outside, now and then, subject and object to the point where these terms are no longer workable.
AB - Scholars have recently paid increasing attention to China’s “mega events” as a form of image management striving to influence future world order. In this article, the author examines China’s recent world fair, Expo 2010 Shanghai China, and argues that we need to move beyond the reading of mega events as simple representation and ideology and read it also as simulation and simulacra. Reading the Chinese world fair as a simulacrum of world order can provide different ways of relating “the West” to its “other country” China. The author examines this relation through asking what it means to be the fair: Where is the world fair? When is the world fair? Who is the world fair? Reading the world/fair as simulacrum disrupts the fair’s notions of inside and outside, now and then, subject and object to the point where these terms are no longer workable.
KW - World Fairs
KW - Expo 2010
KW - China
KW - simulacra
U2 - 10.1177/0304375412444816
DO - 10.1177/0304375412444816
M3 - Journal article
VL - 37
SP - 106
EP - 120
JO - Alternatives : Global, Local, Political
JF - Alternatives : Global, Local, Political
SN - 0304-3754
IS - 2
ER -