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Ten myths of revenue management – A practitioner's view

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Ten myths of revenue management – A practitioner's view. / Cleophas, Catherine; Frank, Michael.
In: Journal of Revenue and Pricing Management, Vol. 10, No. 1, 01.2011, p. 26-31.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Cleophas, C & Frank, M 2011, 'Ten myths of revenue management – A practitioner's view', Journal of Revenue and Pricing Management, vol. 10, no. 1, pp. 26-31. https://doi.org/10.1057/rpm.2010.40

APA

Cleophas, C., & Frank, M. (2011). Ten myths of revenue management – A practitioner's view. Journal of Revenue and Pricing Management, 10(1), 26-31. https://doi.org/10.1057/rpm.2010.40

Vancouver

Cleophas C, Frank M. Ten myths of revenue management – A practitioner's view. Journal of Revenue and Pricing Management. 2011 Jan;10(1):26-31. Epub 2011 Jan 12. doi: 10.1057/rpm.2010.40

Author

Cleophas, Catherine ; Frank, Michael. / Ten myths of revenue management – A practitioner's view. In: Journal of Revenue and Pricing Management. 2011 ; Vol. 10, No. 1. pp. 26-31.

Bibtex

@article{0a028209deea4c4f911b9974a1d32047,
title = "Ten myths of revenue management – A practitioner's view",
abstract = "Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.",
author = "Catherine Cleophas and Michael Frank",
year = "2011",
month = jan,
doi = "10.1057/rpm.2010.40",
language = "English",
volume = "10",
pages = "26--31",
journal = "Journal of Revenue and Pricing Management",
issn = "1476-6930",
publisher = "Palgrave Macmillan Ltd.",
number = "1",

}

RIS

TY - JOUR

T1 - Ten myths of revenue management – A practitioner's view

AU - Cleophas, Catherine

AU - Frank, Michael

PY - 2011/1

Y1 - 2011/1

N2 - Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.

AB - Ten generally acknowledged facts of revenue management are listed and described. They are considered critically and assessed in the light of literature and practice. The list includes `myths' such as `Revenue Management maximizes revenue', `Revenue Management gives a competitive edge' and `Revenue Management is improved by network considerations'.

U2 - 10.1057/rpm.2010.40

DO - 10.1057/rpm.2010.40

M3 - Journal article

VL - 10

SP - 26

EP - 31

JO - Journal of Revenue and Pricing Management

JF - Journal of Revenue and Pricing Management

SN - 1476-6930

IS - 1

ER -