12,000

We have over 12,000 students, from over 100 countries, within one of the safest campuses in the UK

93%

93% of Lancaster students go into work or further study within six months of graduating

Home > Research > Publications & Outputs > The cage of aesthetic convention
View graph of relations

« Back

The cage of aesthetic convention

Research output: Contribution to journalJournal article

Published

Journal publication date07/2002
JournalThe Design Journal
Journal number2
Volume5
Number of pages5
Pages3-7
Original languageEnglish

Abstract

The focus on the definition of product appearance in both the industrial design profession and in design education renders product aesthetics hollow and superficial. This preoccupation prevents industrial design from evolving into an authentic, substantive discipline that effectively addresses important issues of our time. For example, one of our most pressing contemporary concerns that is not being effectively addressed by product design and manufacturing is sustainability. Others, not unrelated to sustainability, include notions of meaning, identity and culture associated with the design and production of our material objects. The dominance of superficial, fashion-oriented, essentially hollow aesthetic definitions suggests a barrenness of thinking, a relinquishment of creativity, and a replacement of originality by bland, market-led 'safe' solutions.