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Research output: Working paper
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TY - UNPB
T1 - The Decline and Fall of UK Lotto
AU - Walker, Ian
AU - Wheeler, Rhys
PY - 2018/10
Y1 - 2018/10
N2 - UK lotto sales have fallen by 60% from its heyday in 1996 (just two years after the introduction of the game) when weekly sales were close to £100m, to £40m per week in nominal terms by 2013 (and, with inflation averaging 2.9%, the real fall in sales revenue was approximately 75%). The aim of this paper is to estimate the demand for lotto - so as to understand the fall in lotto sales revenue, and to evaluate attempts since 2013 to arrest the fall.
AB - UK lotto sales have fallen by 60% from its heyday in 1996 (just two years after the introduction of the game) when weekly sales were close to £100m, to £40m per week in nominal terms by 2013 (and, with inflation averaging 2.9%, the real fall in sales revenue was approximately 75%). The aim of this paper is to estimate the demand for lotto - so as to understand the fall in lotto sales revenue, and to evaluate attempts since 2013 to arrest the fall.
KW - gambling
KW - lotto
KW - problem gambling
KW - mediation
KW - well-being
M3 - Working paper
T3 - Economics Working Papers Series
BT - The Decline and Fall of UK Lotto
PB - Lancaster University, Department of Economics
CY - Lancaster
ER -