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    Rights statement: This is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services, 46, 2018 DOI: 10.1016/j.jretconser.2018.04.12

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    Available under license: CC BY-NC-ND: Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License

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The determinants of foreign product preference amongst elite consumers in an emerging market

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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<mark>Journal publication date</mark>18/05/2018
<mark>Journal</mark>Journal of Retailing and Consumer Services
Volume46
Number of pages10
Pages (from-to)139-148
Publication StatusE-pub ahead of print
Early online date18/05/18
<mark>Original language</mark>English

Abstract

By integrating the Theory of Reasoned Action (TRA) and self-image congruence, this study seeks to investigate elite consumers’ purchase intentions towards products made in foreign countries. The data were gathered via a survey conducted amongst 316 Sri Lankan elite consumers across two product categories. The findings demonstrate that consumers’ attitudes towards products made in foreign countries are driven by subjective norms and self-image congruence. The study shows that self-image congruence is the stronger predictor of consumers’ attitudes towards products made in foreign countries. Also, the effect of self-image congruence on consumers’ purchase intentions is partially mediated by their attitudes towards products made in foreign countries.

Bibliographic note

This is the author’s version of a work that was accepted for publication in Journal of Retailing and Consumer Services. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Retailing and Consumer Services, 46, 2018 DOI: 10.1016/j.jretconser.2018.04.12