Home > Research > Publications & Outputs > The effect of government policy on tobacco adve...

Research

Links

Text available via DOI:

Keywords

View graph of relations

The effect of government policy on tobacco advertising strategies

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

The effect of government policy on tobacco advertising strategies. / Elliott, Caroline ; Wei, Yingqi; Lenton, Pamela.
In: Bulletin of Economic Research, Vol. 62, No. 3, 07.2010, p. 243-258.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Elliott, C, Wei, Y & Lenton, P 2010, 'The effect of government policy on tobacco advertising strategies', Bulletin of Economic Research, vol. 62, no. 3, pp. 243-258. https://doi.org/10.1111/j.1467-8586.2009.00319.x

APA

Elliott, C., Wei, Y., & Lenton, P. (2010). The effect of government policy on tobacco advertising strategies. Bulletin of Economic Research, 62(3), 243-258. https://doi.org/10.1111/j.1467-8586.2009.00319.x

Vancouver

Elliott C, Wei Y, Lenton P. The effect of government policy on tobacco advertising strategies. Bulletin of Economic Research. 2010 Jul;62(3):243-258. Epub 2010 Feb 25. doi: 10.1111/j.1467-8586.2009.00319.x

Author

Elliott, Caroline ; Wei, Yingqi ; Lenton, Pamela. / The effect of government policy on tobacco advertising strategies. In: Bulletin of Economic Research. 2010 ; Vol. 62, No. 3. pp. 243-258.

Bibtex

@article{25736a2a1f684062bb883ae415754221,
title = "The effect of government policy on tobacco advertising strategies",
abstract = "This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.",
keywords = "advertising, competition, legislation, tobacco",
author = "Caroline Elliott and Yingqi Wei and Pamela Lenton",
year = "2010",
month = jul,
doi = "10.1111/j.1467-8586.2009.00319.x",
language = "English",
volume = "62",
pages = "243--258",
journal = "Bulletin of Economic Research",
issn = "0307-3378",
publisher = "Wiley-Blackwell",
number = "3",

}

RIS

TY - JOUR

T1 - The effect of government policy on tobacco advertising strategies

AU - Elliott, Caroline

AU - Wei, Yingqi

AU - Lenton, Pamela

PY - 2010/7

Y1 - 2010/7

N2 - This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

AB - This paper contributes to the very limited literature examining the factors determining tobacco companies' advertising strategies. The paper explores whether firms in the UK tobacco market significantly changed their advertising expenditure in the face of proposed changes to the UK and European Commission tobacco advertising legislation. The results suggest that changes in legislation have little impact on firms' advertising strategies for existing brands, but that legislative changes impact upon product launch dates. Our results also offer some information on the nature of firm interdependencies in the UK tobacco industry.

KW - advertising

KW - competition

KW - legislation

KW - tobacco

U2 - 10.1111/j.1467-8586.2009.00319.x

DO - 10.1111/j.1467-8586.2009.00319.x

M3 - Journal article

VL - 62

SP - 243

EP - 258

JO - Bulletin of Economic Research

JF - Bulletin of Economic Research

SN - 0307-3378

IS - 3

ER -