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The influence of user interaction and participation in social media on the consumption intention of niche products

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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The influence of user interaction and participation in social media on the consumption intention of niche products. / Phang, Chee Wei; Zhang, Chenghong; Sutanto, Juliana.
In: Information and Management, Vol. 50, No. 8, 12.2013, p. 661-672.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Phang, CW, Zhang, C & Sutanto, J 2013, 'The influence of user interaction and participation in social media on the consumption intention of niche products', Information and Management, vol. 50, no. 8, pp. 661-672. https://doi.org/10.1016/j.im.2013.07.001

APA

Phang, C. W., Zhang, C., & Sutanto, J. (2013). The influence of user interaction and participation in social media on the consumption intention of niche products. Information and Management, 50(8), 661-672. https://doi.org/10.1016/j.im.2013.07.001

Vancouver

Phang CW, Zhang C, Sutanto J. The influence of user interaction and participation in social media on the consumption intention of niche products. Information and Management. 2013 Dec;50(8):661-672. doi: 10.1016/j.im.2013.07.001

Author

Phang, Chee Wei ; Zhang, Chenghong ; Sutanto, Juliana. / The influence of user interaction and participation in social media on the consumption intention of niche products. In: Information and Management. 2013 ; Vol. 50, No. 8. pp. 661-672.

Bibtex

@article{625035e5c91f4dccb9f37538b5e85062,
title = "The influence of user interaction and participation in social media on the consumption intention of niche products",
abstract = "Social media may be particularly adept at promoting niche products because of the tendency of consumers to participate in generating reviews and discussing such products, thereby raising interest in them. In this study, we investigate how patterns of user interaction in discussing a niche cultural product may influence participation levels, which in turn enhance consumption intentions. We show that higher levels of participation can indeed enhance consumption intention. Furthermore, interaction patterns with high inclusiveness and betweenness centralization may enhance participation levels, whereas out-degree centralization and core-periphery have a detrimental influence. Implications for research and practice are discussed.",
keywords = "Social media participation, User interaction, Network structural properties, Social network analysis, Niche cultural products",
author = "Phang, {Chee Wei} and Chenghong Zhang and Juliana Sutanto",
year = "2013",
month = dec,
doi = "10.1016/j.im.2013.07.001",
language = "English",
volume = "50",
pages = "661--672",
journal = "Information and Management",
issn = "0378-7206",
publisher = "Elsevier",
number = "8",

}

RIS

TY - JOUR

T1 - The influence of user interaction and participation in social media on the consumption intention of niche products

AU - Phang, Chee Wei

AU - Zhang, Chenghong

AU - Sutanto, Juliana

PY - 2013/12

Y1 - 2013/12

N2 - Social media may be particularly adept at promoting niche products because of the tendency of consumers to participate in generating reviews and discussing such products, thereby raising interest in them. In this study, we investigate how patterns of user interaction in discussing a niche cultural product may influence participation levels, which in turn enhance consumption intentions. We show that higher levels of participation can indeed enhance consumption intention. Furthermore, interaction patterns with high inclusiveness and betweenness centralization may enhance participation levels, whereas out-degree centralization and core-periphery have a detrimental influence. Implications for research and practice are discussed.

AB - Social media may be particularly adept at promoting niche products because of the tendency of consumers to participate in generating reviews and discussing such products, thereby raising interest in them. In this study, we investigate how patterns of user interaction in discussing a niche cultural product may influence participation levels, which in turn enhance consumption intentions. We show that higher levels of participation can indeed enhance consumption intention. Furthermore, interaction patterns with high inclusiveness and betweenness centralization may enhance participation levels, whereas out-degree centralization and core-periphery have a detrimental influence. Implications for research and practice are discussed.

KW - Social media participation

KW - User interaction

KW - Network structural properties

KW - Social network analysis

KW - Niche cultural products

U2 - 10.1016/j.im.2013.07.001

DO - 10.1016/j.im.2013.07.001

M3 - Journal article

VL - 50

SP - 661

EP - 672

JO - Information and Management

JF - Information and Management

SN - 0378-7206

IS - 8

ER -