Rights statement: The final, definitive version of this article has been published in the Journal, Marketing Theory, 16 (3), 2016, © SAGE Publications Ltd, 2016 by SAGE Publications Ltd at the Marketing Theory page: http://mtq.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
Accepted author manuscript, 212 KB, PDF document
Available under license: CC BY: Creative Commons Attribution 4.0 International License
Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
<mark>Journal publication date</mark> | 09/2016 |
---|---|
<mark>Journal</mark> | Marketing Theory |
Issue number | 3 |
Volume | 16 |
Number of pages | 22 |
Pages (from-to) | 361-382 |
Publication Status | Published |
Early online date | 18/03/16 |
<mark>Original language</mark> | English |