Home > Research > Publications & Outputs > The management of customer portfolios: the para...
View graph of relations

The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

Research output: Contribution in Book/Report/ProceedingsConference contribution

Published
Publication date2007
Host publicationIndustrial Marketing and Purchasing Group Conference (Manchester) - 2007
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English