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The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. / Vanharanta, M; Easton, G.
Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A: unknown, 2007.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Vanharanta, M & Easton, G 2007, The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. in Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. unknown, N/A.

APA

Vanharanta, M., & Easton, G. (2007). The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. In Industrial Marketing and Purchasing Group Conference (Manchester) - 2007 unknown.

Vancouver

Vanharanta M, Easton G. The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. In Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A: unknown. 2007

Author

Vanharanta, M ; Easton, G. / The management of customer portfolios: the paradoxes of extensive and intensive prescriptions. Industrial Marketing and Purchasing Group Conference (Manchester) - 2007. N/A : unknown, 2007.

Bibtex

@inproceedings{51fc10ac375949d984d95d8d2e4ddf57,
title = "The management of customer portfolios: the paradoxes of extensive and intensive prescriptions",
author = "M Vanharanta and G Easton",
year = "2007",
language = "English",
booktitle = "Industrial Marketing and Purchasing Group Conference (Manchester) - 2007",
publisher = "unknown",

}

RIS

TY - GEN

T1 - The management of customer portfolios: the paradoxes of extensive and intensive prescriptions

AU - Vanharanta, M

AU - Easton, G

PY - 2007

Y1 - 2007

M3 - Conference contribution/Paper

BT - Industrial Marketing and Purchasing Group Conference (Manchester) - 2007

PB - unknown

CY - N/A

ER -