Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - The material-semiotics of fatherhood
T2 - the co-emergence of technology and contemporary fatherhood
AU - Bettany, Shona
AU - Kerrane, Ben
AU - Hogg, Margaret
PY - 2014/7
Y1 - 2014/7
N2 - Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood, exploring the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.
AB - Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood, exploring the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.
KW - Actor–network theory
KW - Fatherhood
KW - Transitions
KW - Masculinity
KW - Caring technologies
U2 - 10.1016/j.jbusres.2014.01.012
DO - 10.1016/j.jbusres.2014.01.012
M3 - Journal article
VL - 67
SP - 1544
EP - 1551
JO - Journal of Business Research
JF - Journal of Business Research
SN - 0148-2963
IS - 7
ER -