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The moderating influence of HR operational autonomy on the entrepreneurial orientation–performance link in franchise systems

Research output: Contribution to journalJournal article


  • Marko Grünhagen
  • Melody Wollan
  • Lola Dada
  • Anna Watson
<mark>Journal publication date</mark>12/2014
<mark>Journal</mark>International Entrepreneurship and Management Journal
Issue number4
Number of pages8
Pages (from-to)827-844
Early online date1/06/13
<mark>Original language</mark>English


This study investigates the concept of HR Operational Autonomy, i.e., the freedom a franchisor offers to franchisees throughout the system with regards to their creation of HR practices. It is shown to have a significant positive moderating effect on the EO-performance link among UK franchise systems, explaining over 20 % of the variance in performance outcomes. Implications and future research directions are discussed.