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The myth of the 'Martini solution'

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Abstract

Some ten or fifteen years ago there was a well-known TV advert shown in the UK that implied that cool people drank Martini ‘anytime, anyplace’. Since then, in the UK at least, the term ‘Martini solutions’ has been used to describe the products of the mobile industry, where the claim is made that these products are usable anytime, anyplace. Further, that the key value of mobile products and services is that they allow people to do things in time and space that they could never do before.