The need for rejuvenated marketing communications regarding quality assurance labelling: a structural equation modelling approach

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2005
Host publication	European Marketing Academy (EMAC) (Milan, Italy) - 2005
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research