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The portrayal of blacks in magazine advertisements: 1950-1982

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Standard

The portrayal of blacks in magazine advertisements: 1950-1982. / Humphrey, Ronald; Schuman, Howard.
In: Public Opinion Quarterly, Vol. 48, No. 3, 01.01.1984, p. 551-563.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Humphrey, R & Schuman, H 1984, 'The portrayal of blacks in magazine advertisements: 1950-1982', Public Opinion Quarterly, vol. 48, no. 3, pp. 551-563. https://doi.org/10.1086/268857

APA

Humphrey, R., & Schuman, H. (1984). The portrayal of blacks in magazine advertisements: 1950-1982. Public Opinion Quarterly, 48(3), 551-563. https://doi.org/10.1086/268857

Vancouver

Humphrey R, Schuman H. The portrayal of blacks in magazine advertisements: 1950-1982. Public Opinion Quarterly. 1984 Jan 1;48(3):551-563. doi: 10.1086/268857

Author

Humphrey, Ronald ; Schuman, Howard. / The portrayal of blacks in magazine advertisements : 1950-1982. In: Public Opinion Quarterly. 1984 ; Vol. 48, No. 3. pp. 551-563.

Bibtex

@article{6abebcd97ac940f489ec1d4f99472cfd,
title = "The portrayal of blacks in magazine advertisements: 1950-1982",
abstract = "This article compares the frequency and social characteristics of blacks and whites in advertisements in Time and Ladies' Home Journal during 1950 and 1980. The occupational level of blacks portrayed has risen considerably, and blacks are no longer presented as maids or servants. However, white authority figures are still frequently shown aiding poor blacks or supervising black children. Furthermore, ads show friendly and informal social relationships between individual whites much more frequently than they show such relationships between whites and blacks. Finally, in an extended analysis the frequency of black ads in 1980, 1981, and 1982 is examined for Time, Newsweek and LHJ. Blacks are still somewhat underrepresented, and recent fluctuations in the use of black advertisements are considered. The article begins and ends with a discussion of three different models that might account for the way blacks are presented in advertisements in the United States.",
author = "Ronald Humphrey and Howard Schuman",
year = "1984",
month = jan,
day = "1",
doi = "10.1086/268857",
language = "English",
volume = "48",
pages = "551--563",
journal = "Public Opinion Quarterly",
issn = "0033-362X",
publisher = "Oxford University Press",
number = "3",

}

RIS

TY - JOUR

T1 - The portrayal of blacks in magazine advertisements

T2 - 1950-1982

AU - Humphrey, Ronald

AU - Schuman, Howard

PY - 1984/1/1

Y1 - 1984/1/1

N2 - This article compares the frequency and social characteristics of blacks and whites in advertisements in Time and Ladies' Home Journal during 1950 and 1980. The occupational level of blacks portrayed has risen considerably, and blacks are no longer presented as maids or servants. However, white authority figures are still frequently shown aiding poor blacks or supervising black children. Furthermore, ads show friendly and informal social relationships between individual whites much more frequently than they show such relationships between whites and blacks. Finally, in an extended analysis the frequency of black ads in 1980, 1981, and 1982 is examined for Time, Newsweek and LHJ. Blacks are still somewhat underrepresented, and recent fluctuations in the use of black advertisements are considered. The article begins and ends with a discussion of three different models that might account for the way blacks are presented in advertisements in the United States.

AB - This article compares the frequency and social characteristics of blacks and whites in advertisements in Time and Ladies' Home Journal during 1950 and 1980. The occupational level of blacks portrayed has risen considerably, and blacks are no longer presented as maids or servants. However, white authority figures are still frequently shown aiding poor blacks or supervising black children. Furthermore, ads show friendly and informal social relationships between individual whites much more frequently than they show such relationships between whites and blacks. Finally, in an extended analysis the frequency of black ads in 1980, 1981, and 1982 is examined for Time, Newsweek and LHJ. Blacks are still somewhat underrepresented, and recent fluctuations in the use of black advertisements are considered. The article begins and ends with a discussion of three different models that might account for the way blacks are presented in advertisements in the United States.

UR - http://www.scopus.com/inward/record.url?scp=84936628592&partnerID=8YFLogxK

U2 - 10.1086/268857

DO - 10.1086/268857

M3 - Journal article

AN - SCOPUS:84936628592

VL - 48

SP - 551

EP - 563

JO - Public Opinion Quarterly

JF - Public Opinion Quarterly

SN - 0033-362X

IS - 3

ER -