Despite the widespread use of strategy workshops in organizations, few empirical studie examine this phenomenon. The limited research that exists also lacks a theoretical basi for explaining why some workshops achieve their espoused purpose while others do not We offer a theoretical model of strategy workshop dynamics and outcomes by drawin on theories of ritual and ritualization. Our central argument is that variations in charac teristics of ritualization such as the degree of removal, the use of liturgy and the role o specialists influence behavioural dynamics within workshops and thereby the extent t which their purpose is achieved. This perspective extends research on the episodic natur of strategy development and contributes to a theoretically informed view of strategy practices.