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The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia. / Mustaffa Halabi, Khairun Nisa; Hands, David James.
Designa 2018 - Territory Proceedings. ed. / Francisco Paiva; Catarina Moura. Covilha: LABCOM.IFP, 2018. p. 389-401.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Mustaffa Halabi, KN & Hands, DJ 2018, The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia. in F Paiva & C Moura (eds), Designa 2018 - Territory Proceedings. LABCOM.IFP, Covilha, pp. 389-401. <http://labcom-ifp.ubi.pt/book/319>

APA

Mustaffa Halabi, K. N., & Hands, D. J. (2018). The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia. In F. Paiva, & C. Moura (Eds.), Designa 2018 - Territory Proceedings (pp. 389-401). LABCOM.IFP. http://labcom-ifp.ubi.pt/book/319

Vancouver

Mustaffa Halabi KN, Hands DJ. The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia. In Paiva F, Moura C, editors, Designa 2018 - Territory Proceedings. Covilha: LABCOM.IFP. 2018. p. 389-401

Author

Mustaffa Halabi, Khairun Nisa ; Hands, David James. / The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia. Designa 2018 - Territory Proceedings. editor / Francisco Paiva ; Catarina Moura. Covilha : LABCOM.IFP, 2018. pp. 389-401

Bibtex

@inproceedings{2db69acc917c4c25aedca322c32874c8,
title = "The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia",
abstract = "In today{\textquoteright}s massive rapid changes in consumer{\textquoteright}s demand and purchase desires, consumer responses to packaging attributes are significant for the businesses. It creates better relationship with consumers, producing new ideas to enhance business{\textquoteright} marketing performances, strategies and innovation growth. However, when entering Malaysian unique market because it is multiracial country, the marketers and designers must aware of its complex social behaviour in order to build strong relationship with consumers. This paper presents selected findings of doctoral research exploring how SMEs in Malaysia leveraging on packaging attributes of giftware design to enhance consumer{\textquoteright}s involvement with product and emphasising consumers{\textquoteright} responses as drivers for business innovation growth from a management point of view. A qualitative method was conducted with in- depth interviews with three companies to examine how local SME{\textquoteright}s develop packaging attributes of giftware design to fulfil specific consumer needs and influence their purchase intention in Malaysia. The results show that consumer responses about packaging attributes of giftware design such as colour, typography, ease of use, materials and shape can generate positive or negative responses and significant role to influence their purchase intentions. The main conclusion of this paper is significant for businesses and marketers to show the impact of packaging attributes of giftware design can establish an effective competitive marketing strategies and using consumer responses from packaging attributes offerings as a driver business innovation growth in the right direction.",
keywords = "Malaysia, Packaging, Packaging attributes, Purchase intention",
author = "{Mustaffa Halabi}, {Khairun Nisa} and Hands, {David James}",
year = "2018",
month = nov,
day = "29",
language = "English",
isbn = "9789896544935",
pages = "389--401",
editor = "Francisco Paiva and Catarina Moura",
booktitle = "Designa 2018 - Territory Proceedings",
publisher = "LABCOM.IFP",

}

RIS

TY - GEN

T1 - The Significance of Consumer Responses to Packaging Attributes of Giftware Design as Drivers of Business Innovation Growth in Malaysia

AU - Mustaffa Halabi, Khairun Nisa

AU - Hands, David James

PY - 2018/11/29

Y1 - 2018/11/29

N2 - In today’s massive rapid changes in consumer’s demand and purchase desires, consumer responses to packaging attributes are significant for the businesses. It creates better relationship with consumers, producing new ideas to enhance business’ marketing performances, strategies and innovation growth. However, when entering Malaysian unique market because it is multiracial country, the marketers and designers must aware of its complex social behaviour in order to build strong relationship with consumers. This paper presents selected findings of doctoral research exploring how SMEs in Malaysia leveraging on packaging attributes of giftware design to enhance consumer’s involvement with product and emphasising consumers’ responses as drivers for business innovation growth from a management point of view. A qualitative method was conducted with in- depth interviews with three companies to examine how local SME’s develop packaging attributes of giftware design to fulfil specific consumer needs and influence their purchase intention in Malaysia. The results show that consumer responses about packaging attributes of giftware design such as colour, typography, ease of use, materials and shape can generate positive or negative responses and significant role to influence their purchase intentions. The main conclusion of this paper is significant for businesses and marketers to show the impact of packaging attributes of giftware design can establish an effective competitive marketing strategies and using consumer responses from packaging attributes offerings as a driver business innovation growth in the right direction.

AB - In today’s massive rapid changes in consumer’s demand and purchase desires, consumer responses to packaging attributes are significant for the businesses. It creates better relationship with consumers, producing new ideas to enhance business’ marketing performances, strategies and innovation growth. However, when entering Malaysian unique market because it is multiracial country, the marketers and designers must aware of its complex social behaviour in order to build strong relationship with consumers. This paper presents selected findings of doctoral research exploring how SMEs in Malaysia leveraging on packaging attributes of giftware design to enhance consumer’s involvement with product and emphasising consumers’ responses as drivers for business innovation growth from a management point of view. A qualitative method was conducted with in- depth interviews with three companies to examine how local SME’s develop packaging attributes of giftware design to fulfil specific consumer needs and influence their purchase intention in Malaysia. The results show that consumer responses about packaging attributes of giftware design such as colour, typography, ease of use, materials and shape can generate positive or negative responses and significant role to influence their purchase intentions. The main conclusion of this paper is significant for businesses and marketers to show the impact of packaging attributes of giftware design can establish an effective competitive marketing strategies and using consumer responses from packaging attributes offerings as a driver business innovation growth in the right direction.

KW - Malaysia

KW - Packaging

KW - Packaging attributes

KW - Purchase intention

M3 - Conference contribution/Paper

SN - 9789896544935

SP - 389

EP - 401

BT - Designa 2018 - Territory Proceedings

A2 - Paiva, Francisco

A2 - Moura, Catarina

PB - LABCOM.IFP

CY - Covilha

ER -