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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - The spatial aspects of musical taste
T2 - conceptualising consumers' place-dependent identity investments
AU - Skandalis, Alexandros
AU - Banister, Emma
AU - Byrom, John
PY - 2018/6/1
Y1 - 2018/6/1
N2 - Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform, and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation, and expressing idiolocality. Our study contributes to diverse streams of consumer research such as consumer behaviour, consumer culture theory, and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.
AB - Consumer research has largely left implicit the interrelationships of space and place with taste. This multi-sited ethnographic study explores how consumers enact, perform, and further develop their musical tastes via their aesthetic experiences in popular (indie) and classical music places. Our findings suggest that consumers create place-dependent identity investments, which unfold via a tripartite experiential process of manifesting habitus, undertaking habitation, and expressing idiolocality. Our study contributes to diverse streams of consumer research such as consumer behaviour, consumer culture theory, and experiential marketing, and opens up avenues for future research focused on the intersections of place with taste.
KW - Consumer culture
KW - experiential consumption
KW - music consumption
KW - place
KW - taste
U2 - 10.1177/1470593117732464
DO - 10.1177/1470593117732464
M3 - Journal article
VL - 18
SP - 249
EP - 265
JO - Marketing Theory
JF - Marketing Theory
SN - 1470-5931
IS - 2
ER -