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The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. / Piercy, N; Alexander, N S.
Retail Marketing. London and New York: Routledge, 1996. p. 43-63.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Piercy, N & Alexander, NS 1996, The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. in Retail Marketing. Routledge, London and New York, pp. 43-63.

APA

Piercy, N., & Alexander, N. S. (1996). The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In Retail Marketing (pp. 43-63). Routledge.

Vancouver

Piercy N, Alexander NS. The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. In Retail Marketing. London and New York: Routledge. 1996. p. 43-63

Author

Piercy, N ; Alexander, N S. / The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s. Retail Marketing. London and New York : Routledge, 1996. pp. 43-63

Bibtex

@inbook{5e0b29a7a97741bc84b9b60b3204ef8d,
title = "The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s",
author = "N Piercy and Alexander, {N S}",
year = "1996",
language = "English",
isbn = "9780714641751",
pages = "43--63",
booktitle = "Retail Marketing",
publisher = "Routledge",

}

RIS

TY - CHAP

T1 - The status quo of marketing organisation in UK retailers: a neglected phenomenon of the 1980s

AU - Piercy, N

AU - Alexander, N S

PY - 1996

Y1 - 1996

M3 - Chapter

SN - 9780714641751

SP - 43

EP - 63

BT - Retail Marketing

PB - Routledge

CY - London and New York

ER -