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The visual basis of linguistic meaning and its implications for critical discourse analysis: integrating cognitive linguistic and multimodal methods

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The visual basis of linguistic meaning and its implications for critical discourse analysis : integrating cognitive linguistic and multimodal methods. / Hart, Christopher.

In: Discourse and Society, Vol. 27, No. 3, 05.2016, p. 335-350.

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@article{3072e92bc0fe4e4daea74bb0e2988393,
title = "The visual basis of linguistic meaning and its implications for critical discourse analysis: integrating cognitive linguistic and multimodal methods",
abstract = "Two important challenges currently facing CDA concern (i) the nature of language processing and (ii) the relation between linguistic and multimodal approaches. In this paper I seek to address both issues by advancing an integrated cognitive and multimodal approach to CDA to account for the communication of ideology in linguistic discourse. This approach is predicated on an argument from Cognitive Linguistics which suggests that understanding language involves the construction of multimodal mental representations, the properties of which can be approached within frameworks of multimodal social semiotics. Specifically, the paper shows how spatial organisation and orientation feature in our linguistic understanding of certain grammatical constructions and, consequently, what evaluative functions those constructions covertly confer. Traditionally, the direction of influence between linguistic and multimodal forms of discourse analysis is unidirectional with the former informing the latter but not the other way around. This paper represents a reversal of this orthodoxy. ",
keywords = "Cognitive Linguistics, critical discourse studies, multimodal analysis, social semiotics",
author = "Christopher Hart",
year = "2016",
month = may
doi = "10.1177/0957926516630896",
language = "English",
volume = "27",
pages = "335--350",
journal = "Discourse and Society",
issn = "0957-9265",
publisher = "SAGE Publications Ltd",
number = "3",

}

RIS

TY - JOUR

T1 - The visual basis of linguistic meaning and its implications for critical discourse analysis

T2 - integrating cognitive linguistic and multimodal methods

AU - Hart, Christopher

PY - 2016/5

Y1 - 2016/5

N2 - Two important challenges currently facing CDA concern (i) the nature of language processing and (ii) the relation between linguistic and multimodal approaches. In this paper I seek to address both issues by advancing an integrated cognitive and multimodal approach to CDA to account for the communication of ideology in linguistic discourse. This approach is predicated on an argument from Cognitive Linguistics which suggests that understanding language involves the construction of multimodal mental representations, the properties of which can be approached within frameworks of multimodal social semiotics. Specifically, the paper shows how spatial organisation and orientation feature in our linguistic understanding of certain grammatical constructions and, consequently, what evaluative functions those constructions covertly confer. Traditionally, the direction of influence between linguistic and multimodal forms of discourse analysis is unidirectional with the former informing the latter but not the other way around. This paper represents a reversal of this orthodoxy.

AB - Two important challenges currently facing CDA concern (i) the nature of language processing and (ii) the relation between linguistic and multimodal approaches. In this paper I seek to address both issues by advancing an integrated cognitive and multimodal approach to CDA to account for the communication of ideology in linguistic discourse. This approach is predicated on an argument from Cognitive Linguistics which suggests that understanding language involves the construction of multimodal mental representations, the properties of which can be approached within frameworks of multimodal social semiotics. Specifically, the paper shows how spatial organisation and orientation feature in our linguistic understanding of certain grammatical constructions and, consequently, what evaluative functions those constructions covertly confer. Traditionally, the direction of influence between linguistic and multimodal forms of discourse analysis is unidirectional with the former informing the latter but not the other way around. This paper represents a reversal of this orthodoxy.

KW - Cognitive Linguistics

KW - critical discourse studies

KW - multimodal analysis

KW - social semiotics

U2 - 10.1177/0957926516630896

DO - 10.1177/0957926516630896

M3 - Journal article

VL - 27

SP - 335

EP - 350

JO - Discourse and Society

JF - Discourse and Society

SN - 0957-9265

IS - 3

ER -