Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
}
TY - GEN
T1 - The weak and wicked world of marketing management
AU - Lenney, P
AU - Easton, G
PY - 2009
Y1 - 2009
M3 - Conference contribution/Paper
BT - Annual Conference of the European Academy of Management (Liverpool) - 2009
PB - unknown
CY - N/A
ER -