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The weak and wicked world of marketing management

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Published

Standard

The weak and wicked world of marketing management. / Lenney, P; Easton, G.
Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A: unknown, 2009.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Lenney, P & Easton, G 2009, The weak and wicked world of marketing management. in Annual Conference of the European Academy of Management (Liverpool) - 2009. unknown, N/A.

APA

Lenney, P., & Easton, G. (2009). The weak and wicked world of marketing management. In Annual Conference of the European Academy of Management (Liverpool) - 2009 unknown.

Vancouver

Lenney P, Easton G. The weak and wicked world of marketing management. In Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A: unknown. 2009

Author

Lenney, P ; Easton, G. / The weak and wicked world of marketing management. Annual Conference of the European Academy of Management (Liverpool) - 2009. N/A : unknown, 2009.

Bibtex

@inproceedings{3188160473184f5ea7e7e7278b63d022,
title = "The weak and wicked world of marketing management",
author = "P Lenney and G Easton",
year = "2009",
language = "English",
booktitle = "Annual Conference of the European Academy of Management (Liverpool) - 2009",
publisher = "unknown",

}

RIS

TY - GEN

T1 - The weak and wicked world of marketing management

AU - Lenney, P

AU - Easton, G

PY - 2009

Y1 - 2009

M3 - Conference contribution/Paper

BT - Annual Conference of the European Academy of Management (Liverpool) - 2009

PB - unknown

CY - N/A

ER -