Craft which has virtually evolved continues to provide a challenge for the craft industry. V&A's The Craftsman's Art, of the Crafts Advisory Committee and the rise of the first avant-garde in the history of British crafts. The conceptual, minimal and performance art has been encouraged the exhibition-going public to look elsewhere for the values they used to associate with fine art, and they had found these values in the crafts world. A consensus is about the importance of good practice, the key contribution of the crafts to architecture and design, and the realization that only in the 'future shock' variety of science fiction films is numerically controlled technology always the enemy. Crafts must be affordable, untouched by fashion, crafts must be modest in intention and easily understood as well as crafts must be rural products.