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Toward a theory of transformative business relationships in marketing: conceptual framework and research propositons

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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Publication date2007
Host publicationAMA Winter Marketing Educators' Conference (San Diego, California) - 2007
Place of PublicationN/A
Publisherunknown
<mark>Original language</mark>English