Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter (peer-reviewed) › peer-review
Publication date | 13/10/2015 |
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Host publication | Advances in Advertising Research: the digital, the classic, the subtle, and the alternative |
Editors | Peeter Verlegh, Hilde Voorveld, Martin Eisend |
Place of Publication | Wiesbaden |
Publisher | Springer |
Pages | 179-199 |
Number of pages | 21 |
Volume | VI |
ISBN (electronic) | 9783658105587 |
ISBN (print) | 9783658105570 |
<mark>Original language</mark> | English |
Name | European Advertising Academy |
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Publisher | Springer |