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Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Published

Standard

Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations. / Kalff, Christopher; Kühner, David; Senk, Martin et al.
2010. Paper presented at Spatial Cognition 2010, Portland, Oregon, United States.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper

Harvard

Kalff, C, Kühner, D, Senk, M, Dalton, R & Hoelscher, C 2010, 'Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations', Paper presented at Spatial Cognition 2010, Portland, United States, 15/08/10 - 19/08/10.

APA

Kalff, C., Kühner, D., Senk, M., Dalton, R., & Hoelscher, C. (2010). Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations. Paper presented at Spatial Cognition 2010, Portland, Oregon, United States.

Vancouver

Kalff C, Kühner D, Senk M, Dalton R, Hoelscher C. Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations. 2010. Paper presented at Spatial Cognition 2010, Portland, Oregon, United States.

Author

Kalff, Christopher ; Kühner, David ; Senk, Martin et al. / Turning the shelves : empirical findings and space syntax analyses of two virtual supermarket variations. Paper presented at Spatial Cognition 2010, Portland, Oregon, United States.

Bibtex

@conference{9a8f8e07b6ba4e249652877eee0c8e3a,
title = "Turning the shelves: empirical findings and space syntax analyses of two virtual supermarket variations",
abstract = "The spatial structure of a virtual supermarket was systematically varied to investigate human behavior and cognitive processes in unusual building configurations. The study builds upon experiments in a regular supermarket, which serve as a baseline case. In a between-participant design a total of 41 participants completed a search task in two different virtual supermarket environments. For 21 participants the supermarket shelves were turned towards them at a 45° angle when entering the store, giving high visual access to product categories and products. For 20 participants the shelves were placed in exactly the opposite direction obstructing a quick development of shopping goods dependencies. The obtained differences in search performance between the two conditions are analyzed using space syntax analyses and comparisons made of environmental features and participants{\textquoteright} actual search path trajectories.",
keywords = "Spatial Cognition, Space Syntax, Virtual Reality, Obliqueness",
author = "Christopher Kalff and David K{\"u}hner and Martin Senk and Ruth Dalton and Christoph Hoelscher",
year = "2010",
month = aug,
day = "15",
language = "English",
note = "Spatial Cognition 2010 ; Conference date: 15-08-2010 Through 19-08-2010",

}

RIS

TY - CONF

T1 - Turning the shelves

T2 - Spatial Cognition 2010

AU - Kalff, Christopher

AU - Kühner, David

AU - Senk, Martin

AU - Dalton, Ruth

AU - Hoelscher, Christoph

PY - 2010/8/15

Y1 - 2010/8/15

N2 - The spatial structure of a virtual supermarket was systematically varied to investigate human behavior and cognitive processes in unusual building configurations. The study builds upon experiments in a regular supermarket, which serve as a baseline case. In a between-participant design a total of 41 participants completed a search task in two different virtual supermarket environments. For 21 participants the supermarket shelves were turned towards them at a 45° angle when entering the store, giving high visual access to product categories and products. For 20 participants the shelves were placed in exactly the opposite direction obstructing a quick development of shopping goods dependencies. The obtained differences in search performance between the two conditions are analyzed using space syntax analyses and comparisons made of environmental features and participants’ actual search path trajectories.

AB - The spatial structure of a virtual supermarket was systematically varied to investigate human behavior and cognitive processes in unusual building configurations. The study builds upon experiments in a regular supermarket, which serve as a baseline case. In a between-participant design a total of 41 participants completed a search task in two different virtual supermarket environments. For 21 participants the supermarket shelves were turned towards them at a 45° angle when entering the store, giving high visual access to product categories and products. For 20 participants the shelves were placed in exactly the opposite direction obstructing a quick development of shopping goods dependencies. The obtained differences in search performance between the two conditions are analyzed using space syntax analyses and comparisons made of environmental features and participants’ actual search path trajectories.

KW - Spatial Cognition

KW - Space Syntax

KW - Virtual Reality

KW - Obliqueness

M3 - Conference paper

Y2 - 15 August 2010 through 19 August 2010

ER -