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Typographic influences on reading.

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Typographic influences on reading. / Lewis, Clive; Walker, Peter.
In: British Journal of Psychology, Vol. 80, 1989, p. 241-257.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Lewis, C & Walker, P 1989, 'Typographic influences on reading.', British Journal of Psychology, vol. 80, pp. 241-257. <http://www.bpsjournals.co.uk/journals/bjp/>

APA

Lewis, C., & Walker, P. (1989). Typographic influences on reading. British Journal of Psychology, 80, 241-257. http://www.bpsjournals.co.uk/journals/bjp/

Vancouver

Lewis C, Walker P. Typographic influences on reading. British Journal of Psychology. 1989;80:241-257.

Author

Lewis, Clive ; Walker, Peter. / Typographic influences on reading. In: British Journal of Psychology. 1989 ; Vol. 80. pp. 241-257.

Bibtex

@article{dd336b6cc4ad43ebaadc73e59b8bbf70,
title = "Typographic influences on reading.",
abstract = "The research reported here comprises an empirical investigation of the phenomenon of typographic allusion. In a preliminary study, subjects rated the perceptual qualities possessed by different typefaces (e.g. heavy—light, fast—slow). The results indicated that subjects agreed as to typeface characteristics and that typefaces were distinguished by such qualities. In Expt 1, subjects undertook a speeded decision task in which they responded according to which one of four adjectives appeared tachistoscopically. Each word appeared in a typeface whose qualities were either consistent or inconsistent with its meaning. Reaction times for inconsistent stimuli were significantly slower than those for consistent trials. In preparation for Expt 2, the same rating procedure was used to elicit subjects' judgements of the attributes of different animals. Subjects agreed as to animals' qualities and such qualities reliably distinguished between the animals. The names of these animals were then used as targets in a binary decision task and each one appeared in a typeface possessing qualities which were either congruent or incongruent with those of the animal. Subjects responded according to whether they considered the animal presented on each trial to be heavy or light, or fast or slow moving. Responses on trials in which the animal and typeface possessed conflicting attributes were significantly slower than responses when animal and typeface qualities were congruent. These results are discussed in relation to current views regarding the processing of written English. We argue that typographic features of words are able to access a semantic code and that this code can interact with the derivation of a linguistic code specifying a word's meaning and/or with post-lexical access decision processes.",
author = "Clive Lewis and Peter Walker",
year = "1989",
language = "English",
volume = "80",
pages = "241--257",
journal = "British Journal of Psychology",
issn = "0007-1269",
publisher = "Wiley-Blackwell",

}

RIS

TY - JOUR

T1 - Typographic influences on reading.

AU - Lewis, Clive

AU - Walker, Peter

PY - 1989

Y1 - 1989

N2 - The research reported here comprises an empirical investigation of the phenomenon of typographic allusion. In a preliminary study, subjects rated the perceptual qualities possessed by different typefaces (e.g. heavy—light, fast—slow). The results indicated that subjects agreed as to typeface characteristics and that typefaces were distinguished by such qualities. In Expt 1, subjects undertook a speeded decision task in which they responded according to which one of four adjectives appeared tachistoscopically. Each word appeared in a typeface whose qualities were either consistent or inconsistent with its meaning. Reaction times for inconsistent stimuli were significantly slower than those for consistent trials. In preparation for Expt 2, the same rating procedure was used to elicit subjects' judgements of the attributes of different animals. Subjects agreed as to animals' qualities and such qualities reliably distinguished between the animals. The names of these animals were then used as targets in a binary decision task and each one appeared in a typeface possessing qualities which were either congruent or incongruent with those of the animal. Subjects responded according to whether they considered the animal presented on each trial to be heavy or light, or fast or slow moving. Responses on trials in which the animal and typeface possessed conflicting attributes were significantly slower than responses when animal and typeface qualities were congruent. These results are discussed in relation to current views regarding the processing of written English. We argue that typographic features of words are able to access a semantic code and that this code can interact with the derivation of a linguistic code specifying a word's meaning and/or with post-lexical access decision processes.

AB - The research reported here comprises an empirical investigation of the phenomenon of typographic allusion. In a preliminary study, subjects rated the perceptual qualities possessed by different typefaces (e.g. heavy—light, fast—slow). The results indicated that subjects agreed as to typeface characteristics and that typefaces were distinguished by such qualities. In Expt 1, subjects undertook a speeded decision task in which they responded according to which one of four adjectives appeared tachistoscopically. Each word appeared in a typeface whose qualities were either consistent or inconsistent with its meaning. Reaction times for inconsistent stimuli were significantly slower than those for consistent trials. In preparation for Expt 2, the same rating procedure was used to elicit subjects' judgements of the attributes of different animals. Subjects agreed as to animals' qualities and such qualities reliably distinguished between the animals. The names of these animals were then used as targets in a binary decision task and each one appeared in a typeface possessing qualities which were either congruent or incongruent with those of the animal. Subjects responded according to whether they considered the animal presented on each trial to be heavy or light, or fast or slow moving. Responses on trials in which the animal and typeface possessed conflicting attributes were significantly slower than responses when animal and typeface qualities were congruent. These results are discussed in relation to current views regarding the processing of written English. We argue that typographic features of words are able to access a semantic code and that this code can interact with the derivation of a linguistic code specifying a word's meaning and/or with post-lexical access decision processes.

M3 - Journal article

VL - 80

SP - 241

EP - 257

JO - British Journal of Psychology

JF - British Journal of Psychology

SN - 0007-1269

ER -