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Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
  • Dhruv Grewal
  • Scott Motyka
  • Nancy M. Puccinelli
  • Anne L. Roggeveen
  • Anto Daryanto
  • Ko de Ruyter
  • Martin Wetzels
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<mark>Journal publication date</mark>2011
<mark>Journal</mark>Marketing Science Institute Research Report
Number of pages108
Pages (from-to)10-117
Publication StatusPublished
<mark>Original language</mark>English