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Understanding how to achieve competitive advant...
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http://www.msi.org/reports/understanding-how-to-achieve-competitive-advantage-through-regulatory-fit-a/
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Understanding how to achieve competitive advantage through regulatory fit: a meta-analysis
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Contribution to Journal/Magazine
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Journal article
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peer-review
Published
Overview
Cite this
Dhruv Grewal
Scott Motyka
Nancy M. Puccinelli
Anne L. Roggeveen
Anto Daryanto
Ko de Ruyter
Martin Wetzels
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<mark>Journal publication date</mark>
2011
<mark>Journal</mark>
Marketing Science Institute Research Report
Number of pages
108
Pages (from-to)
10-117
Publication Status
Published
<mark>Original language</mark>
English