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'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. / Piacentini, M G; Cristovan, E; Shaw, S.
Academy of Marketing Annual Conference (University of Stirling ) - 1998. N/A: unknown, 1998.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Piacentini, MG, Cristovan, E & Shaw, S 1998, 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. in Academy of Marketing Annual Conference (University of Stirling ) - 1998. unknown, N/A.

APA

Piacentini, M. G., Cristovan, E., & Shaw, S. (1998). 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. In Academy of Marketing Annual Conference (University of Stirling ) - 1998 unknown.

Vancouver

Piacentini MG, Cristovan E, Shaw S. 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. In Academy of Marketing Annual Conference (University of Stirling ) - 1998. N/A: unknown. 1998

Author

Piacentini, M G ; Cristovan, E ; Shaw, S. / 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation. Academy of Marketing Annual Conference (University of Stirling ) - 1998. N/A : unknown, 1998.

Bibtex

@inproceedings{0e2389c477e14ab5a8eeb9c895d56cce,
title = "'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation",
author = "Piacentini, {M G} and E Cristovan and S Shaw",
year = "1998",
language = "English",
booktitle = "Academy of Marketing Annual Conference (University of Stirling ) - 1998",
publisher = "unknown",

}

RIS

TY - GEN

T1 - 'Understanding the dynamic consumer' - new marketing, new relevance: evolution and innovation for the next generation

AU - Piacentini, M G

AU - Cristovan, E

AU - Shaw, S

PY - 1998

Y1 - 1998

M3 - Conference contribution/Paper

BT - Academy of Marketing Annual Conference (University of Stirling ) - 1998

PB - unknown

CY - N/A

ER -