TY - JOUR

T1 - Understanding the new management ideology : a transdisciplinary contribution from critical discourse analysis and new sociology of capitalism.

AU - Fairclough, Norman

AU - Chiapello, Eve

PY - 2002/3

Y1 - 2002/3

N2 - Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.

AB - Our aim in this article is to explore how one might approach the language of new capitalism working in a transdisciplinary way, bringing together new sociology of capitalism (Chiapello) and critical discourse analysis (Fairclough). We focus upon 'new management ideology', and in particular on a recent book by a highly influential management 'guru' (Rosabeth Moss Kanter). The article begins with a discussion of new management ideology based particularly upon the work of Boltanski and Chiapello, followed by an outline of the version of critical discourse analysis we draw upon, and an analysis of a number of extracts from the book. In the conclusion we consider the implications of the analysis for transdisciplinary research.

KW - capitalism • ideology • management • management gurus • spirit of capitalism • transdisciplinary research

M3 - Journal article

VL - 13

SP - 185

EP - 208

JO - Discourse and Society

JF - Discourse and Society

SN - 1460-3624

IS - 2

ER -