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Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia

Research output: Contribution to journalJournal article

Published

Standard

Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia. / Ashnai, B; Smirnova, M; Naudé, P; Henneberg, S; Mouzas, S.

In: Industrial Marketing Management, 2010.

Research output: Contribution to journalJournal article

Harvard

Ashnai, B, Smirnova, M, Naudé, P, Henneberg, S & Mouzas, S 2010, 'Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia', Industrial Marketing Management.

APA

Ashnai, B., Smirnova, M., Naudé, P., Henneberg, S., & Mouzas, S. (2010). Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia. Industrial Marketing Management.

Vancouver

Ashnai B, Smirnova M, Naudé P, Henneberg S, Mouzas S. Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia. Industrial Marketing Management. 2010.

Author

Ashnai, B ; Smirnova, M ; Naudé, P ; Henneberg, S ; Mouzas, S. / Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia. In: Industrial Marketing Management. 2010.

Bibtex

@article{939d6322576541d08801f59fe2cc64b3,
title = "Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia",
author = "B Ashnai and M Smirnova and P Naud{\'e} and S Henneberg and S Mouzas",
year = "2010",
language = "English",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Understanding the role of marketing-purchasing collaboration in industrial markets: the case of Russia

AU - Ashnai, B

AU - Smirnova, M

AU - Naudé, P

AU - Henneberg, S

AU - Mouzas, S

PY - 2010

Y1 - 2010

M3 - Journal article

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -