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Unpicking the meaning of value of key account management

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Unpicking the meaning of value of key account management. / Pardo, C; Henneberg, S; Mouzas, S et al.
In: European Journal of Marketing, Vol. 40, No. 11/12, 2006, p. 1360-1374.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Pardo, C, Henneberg, S, Mouzas, S & Naudé, P 2006, 'Unpicking the meaning of value of key account management', European Journal of Marketing, vol. 40, no. 11/12, pp. 1360-1374.

APA

Pardo, C., Henneberg, S., Mouzas, S., & Naudé, P. (2006). Unpicking the meaning of value of key account management. European Journal of Marketing, 40(11/12), 1360-1374.

Vancouver

Pardo C, Henneberg S, Mouzas S, Naudé P. Unpicking the meaning of value of key account management. European Journal of Marketing. 2006;40(11/12):1360-1374.

Author

Pardo, C ; Henneberg, S ; Mouzas, S et al. / Unpicking the meaning of value of key account management. In: European Journal of Marketing. 2006 ; Vol. 40, No. 11/12. pp. 1360-1374.

Bibtex

@article{b4a09f7b211a43b4902bcc95e89101bb,
title = "Unpicking the meaning of value of key account management",
author = "C Pardo and S Henneberg and S Mouzas and P Naud{\'e}",
year = "2006",
language = "English",
volume = "40",
pages = "1360--1374",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald",
number = "11/12",

}

RIS

TY - JOUR

T1 - Unpicking the meaning of value of key account management

AU - Pardo, C

AU - Henneberg, S

AU - Mouzas, S

AU - Naudé, P

PY - 2006

Y1 - 2006

M3 - Journal article

VL - 40

SP - 1360

EP - 1374

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 11/12

ER -