Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Using digital footprints in entrepreneurship research
T2 - A Twitter-based personality analysis of superstar entrepreneurs and managers
AU - Obschonka, Martin
AU - Fisch, Christian
AU - Boyd, Ryan
PY - 2017/11/1
Y1 - 2017/11/1
N2 - Research indicates that individuals’ digital footprints, for example in Twitter and Facebook, can reveal remarkably valid information about their personality characteristics. In this study, we use digital footprints to gain insights into the personality of superstar entrepreneurs and managers, a largely understudied population in entrepreneurship research. Specifically, we compare the personality characteristics of 106 of the most influential business leaders employing a computerized text analysis tool based on the individuals’ Twitter messages (Receptiviti). Our findings are surprising and indicate that superstar managers are more entrepreneurial in many personality characteristics than superstar entrepreneurs. However, we also found some indications that superstar entrepreneurs seem to show features of a classic “Schumpeterian” entrepreneurial personality with respect to being creative, independent rule-breakers.
AB - Research indicates that individuals’ digital footprints, for example in Twitter and Facebook, can reveal remarkably valid information about their personality characteristics. In this study, we use digital footprints to gain insights into the personality of superstar entrepreneurs and managers, a largely understudied population in entrepreneurship research. Specifically, we compare the personality characteristics of 106 of the most influential business leaders employing a computerized text analysis tool based on the individuals’ Twitter messages (Receptiviti). Our findings are surprising and indicate that superstar managers are more entrepreneurial in many personality characteristics than superstar entrepreneurs. However, we also found some indications that superstar entrepreneurs seem to show features of a classic “Schumpeterian” entrepreneurial personality with respect to being creative, independent rule-breakers.
KW - Big Five
KW - Entrepreneurs vs. managers
KW - LIWC
KW - Personality
KW - Receptiviti
KW - Superstars
KW - Twitter
U2 - 10.1016/j.jbvi.2017.05.005
DO - 10.1016/j.jbvi.2017.05.005
M3 - Journal article
AN - SCOPUS:85019550037
VL - 8
SP - 13
EP - 23
JO - Journal of Business Venturing Insights
JF - Journal of Business Venturing Insights
ER -