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Vertical product differentiation and advertising.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Vertical product differentiation and advertising. / Elliott, Caroline.
In: International Journal of the Economics of Business, Vol. 11, No. 1, 02.2004, p. 37-53.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Elliott, C 2004, 'Vertical product differentiation and advertising.', International Journal of the Economics of Business, vol. 11, no. 1, pp. 37-53. https://doi.org/10.1080/1357151032000172228

APA

Elliott, C. (2004). Vertical product differentiation and advertising. International Journal of the Economics of Business, 11(1), 37-53. https://doi.org/10.1080/1357151032000172228

Vancouver

Elliott C. Vertical product differentiation and advertising. International Journal of the Economics of Business. 2004 Feb;11(1):37-53. doi: 10.1080/1357151032000172228

Author

Elliott, Caroline. / Vertical product differentiation and advertising. In: International Journal of the Economics of Business. 2004 ; Vol. 11, No. 1. pp. 37-53.

Bibtex

@article{9228e4fe4aeb4332ad38f46811725953,
title = "Vertical product differentiation and advertising.",
abstract = "A duopoly model is developed in which firms{\textquoteright} strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price competition, the subgame perfect equilibria of the game are not characterised by the production of vertically differentiated products. Further, whilst the firms typically produce identical high quality products, in some circumstances the production of homogeneous low quality brands can be an equilibrium strategy.",
keywords = "Product Differentiation, Advertising, Duopoly, JEL Classifications, C7, D8, L1",
author = "Caroline Elliott",
note = "The final, definitive version of this article has been published in the Journal, International Journal of the Economics of Business, 11 (1), 2004, {\textcopyright} Informa Plc",
year = "2004",
month = feb,
doi = "10.1080/1357151032000172228",
language = "English",
volume = "11",
pages = "37--53",
journal = "International Journal of the Economics of Business",
issn = "1357-1516",
publisher = "Routledge",
number = "1",

}

RIS

TY - JOUR

T1 - Vertical product differentiation and advertising.

AU - Elliott, Caroline

N1 - The final, definitive version of this article has been published in the Journal, International Journal of the Economics of Business, 11 (1), 2004, © Informa Plc

PY - 2004/2

Y1 - 2004/2

N2 - A duopoly model is developed in which firms’ strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price competition, the subgame perfect equilibria of the game are not characterised by the production of vertically differentiated products. Further, whilst the firms typically produce identical high quality products, in some circumstances the production of homogeneous low quality brands can be an equilibrium strategy.

AB - A duopoly model is developed in which firms’ strategic variables include brand quality, the number of distinct market segments to enter and price. Informative advertising is used to overcome consumer ignorance about brands. In contrast to many existing models in which firms engage in price competition, the subgame perfect equilibria of the game are not characterised by the production of vertically differentiated products. Further, whilst the firms typically produce identical high quality products, in some circumstances the production of homogeneous low quality brands can be an equilibrium strategy.

KW - Product Differentiation

KW - Advertising

KW - Duopoly

KW - JEL Classifications

KW - C7

KW - D8

KW - L1

U2 - 10.1080/1357151032000172228

DO - 10.1080/1357151032000172228

M3 - Journal article

VL - 11

SP - 37

EP - 53

JO - International Journal of the Economics of Business

JF - International Journal of the Economics of Business

SN - 1357-1516

IS - 1

ER -