TY - CONF

T1 - Video and Videography in Marketing: Research, Practice & Impact

AU - Mason, Katy

AU - Piacentini, Maria

PY - 2011/7/5

Y1 - 2011/7/5

N2 - This Special Session is designed as a capacity building session to facilitate the building of a community of interest around the use of videography to study marketing practices and the practices of markets. We begin by outlining the importance and relevance of researching market practices in their own right. Second we outline the valuable contribution that videography specifically is beginning to make to this field. Third, we identify the specific purpose of this session: to explore, through exemplars and discussion both the research of practices through videography and the researching practice of videography. We conclude with a summary of key contributions to the session. The session encourages active engagement from anyone who might have an interest in videography and film; from Doctoral Students to experienced faculty and practitioners.

AB - This Special Session is designed as a capacity building session to facilitate the building of a community of interest around the use of videography to study marketing practices and the practices of markets. We begin by outlining the importance and relevance of researching market practices in their own right. Second we outline the valuable contribution that videography specifically is beginning to make to this field. Third, we identify the specific purpose of this session: to explore, through exemplars and discussion both the research of practices through videography and the researching practice of videography. We conclude with a summary of key contributions to the session. The session encourages active engagement from anyone who might have an interest in videography and film; from Doctoral Students to experienced faculty and practitioners.

M3 - Conference paper

T2 - Academy of Marketing Conference 2011

Y2 - 5 July 2011 through 7 July 2011

ER -