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Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Standard

Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces. / Ahl, Helene; Florin Samuelsson, Emilia.
Sailing the Entrepreneurial Wave into the 21st Century: proceedings : 13th annual national USASBE conference, January 14-17, 1999 . ed. / Scott William Kunkel. San Diego: University of San Diego, 1999.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Harvard

Ahl, H & Florin Samuelsson, E 1999, Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces. in SW Kunkel (ed.), Sailing the Entrepreneurial Wave into the 21st Century: proceedings : 13th annual national USASBE conference, January 14-17, 1999 . University of San Diego, San Diego.

APA

Ahl, H., & Florin Samuelsson, E. (1999). Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces. In S. W. Kunkel (Ed.), Sailing the Entrepreneurial Wave into the 21st Century: proceedings : 13th annual national USASBE conference, January 14-17, 1999 University of San Diego.

Vancouver

Ahl H, Florin Samuelsson E. Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces. In Kunkel SW, editor, Sailing the Entrepreneurial Wave into the 21st Century: proceedings : 13th annual national USASBE conference, January 14-17, 1999 . San Diego: University of San Diego. 1999

Author

Ahl, Helene ; Florin Samuelsson, Emilia. / Walking a tightrope : Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces. Sailing the Entrepreneurial Wave into the 21st Century: proceedings : 13th annual national USASBE conference, January 14-17, 1999 . editor / Scott William Kunkel. San Diego : University of San Diego, 1999.

Bibtex

@inproceedings{2c4dd5412b144fb884f09a7a7cc4a54c,
title = "Walking a tightrope: Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces",
abstract = "This paper is a pilot study on the rationales for pricing decisions among a group of female entrepreneurs. For the purpose of avoiding pre-determined categories and allowing novel ideas and concerns to emerge, a focus group methodology was employed. Unlike the dominating literature on the subject which sees pricing as a rational decision based on costs, customer value and competition, this study suggests that both contextual factors and psychological factors are important. Important contextual factors were culture, regional characteristics and gender. Important psychological factors were sense of fairness, morals, identity, self-image, need for confirmation and self-confidence.",
author = "Helene Ahl and {Florin Samuelsson}, Emilia",
year = "1999",
language = "English",
editor = "Kunkel, {Scott William}",
booktitle = "Sailing the Entrepreneurial Wave into the 21st Century",
publisher = "University of San Diego",

}

RIS

TY - GEN

T1 - Walking a tightrope

T2 - Women entrepreneurs on the pricing decision as a delicate act of balancing inner and outer forces

AU - Ahl, Helene

AU - Florin Samuelsson, Emilia

PY - 1999

Y1 - 1999

N2 - This paper is a pilot study on the rationales for pricing decisions among a group of female entrepreneurs. For the purpose of avoiding pre-determined categories and allowing novel ideas and concerns to emerge, a focus group methodology was employed. Unlike the dominating literature on the subject which sees pricing as a rational decision based on costs, customer value and competition, this study suggests that both contextual factors and psychological factors are important. Important contextual factors were culture, regional characteristics and gender. Important psychological factors were sense of fairness, morals, identity, self-image, need for confirmation and self-confidence.

AB - This paper is a pilot study on the rationales for pricing decisions among a group of female entrepreneurs. For the purpose of avoiding pre-determined categories and allowing novel ideas and concerns to emerge, a focus group methodology was employed. Unlike the dominating literature on the subject which sees pricing as a rational decision based on costs, customer value and competition, this study suggests that both contextual factors and psychological factors are important. Important contextual factors were culture, regional characteristics and gender. Important psychological factors were sense of fairness, morals, identity, self-image, need for confirmation and self-confidence.

M3 - Conference contribution/Paper

BT - Sailing the Entrepreneurial Wave into the 21st Century

A2 - Kunkel, Scott William

PB - University of San Diego

CY - San Diego

ER -