"What happened was ..." broadening the agenda for storied research

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2001
<mark>Journal</mark>	Journal of Marketing Management
Issue number	1
Volume	17
Number of pages	22
Pages (from-to)	27-48
Publication Status	Published
<mark>Original language</mark>	English

Research