Home > Research > Publications & Outputs > When and why we forget to buy

Links

Text available via DOI:

View graph of relations

When and why we forget to buy

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

When and why we forget to buy. / Fernandes, Daniel; Puntoni, Stefano; van Osselaer, Stijn M. J. et al.
In: Journal of Consumer Psychology, Vol. 36, No. 3, 07.2016, p. 363-380.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Fernandes, D, Puntoni, S, van Osselaer, SMJ & Cowley, E 2016, 'When and why we forget to buy', Journal of Consumer Psychology, vol. 36, no. 3, pp. 363-380. https://doi.org/10.1016/j.jcps.2015.06.012

APA

Fernandes, D., Puntoni, S., van Osselaer, S. M. J., & Cowley, E. (2016). When and why we forget to buy. Journal of Consumer Psychology, 36(3), 363-380. https://doi.org/10.1016/j.jcps.2015.06.012

Vancouver

Fernandes D, Puntoni S, van Osselaer SMJ, Cowley E. When and why we forget to buy. Journal of Consumer Psychology. 2016 Jul;36(3):363-380. Epub 2015 Jul 3. doi: 10.1016/j.jcps.2015.06.012

Author

Fernandes, Daniel ; Puntoni, Stefano ; van Osselaer, Stijn M. J. et al. / When and why we forget to buy. In: Journal of Consumer Psychology. 2016 ; Vol. 36, No. 3. pp. 363-380.

Bibtex

@article{99ebfd09fef74b41ae3254490dff1207,
title = "When and why we forget to buy",
abstract = "We examine consumers' forgetting to buy items they intended to buy. We show that the propensity to forget depends on the types of items consumers intend to purchase and the way consumers shop. Consumers may shop using a memory-based search by recalling their planned purchases from memory and directly searching for the products. For example, consumers may use the search function at an online store. Alternatively, consumers may use a stimulus-based search by systematically moving through a store, visually scanning the inventory and selecting the required items as they are encountered. Using an online shopping paradigm, we show that consumers are more likely to forget the items they infrequently buy when using the memory-based search, but not when using the stimulus-based search. In fact, when using the stimulus-based search, consumers are sometimes even better able to remember the items they infrequently (vs. frequently) buy. Moreover, consumers fail to take these factors into account when predicting their memory. As a result, they do not take appropriate actions to prevent forgetting (e.g., using a shopping list).",
author = "Daniel Fernandes and Stefano Puntoni and {van Osselaer}, {Stijn M. J.} and Elizabeth Cowley",
year = "2016",
month = jul,
doi = "10.1016/j.jcps.2015.06.012",
language = "English",
volume = "36",
pages = "363--380",
journal = "Journal of Consumer Psychology",
issn = "1057-7408",
publisher = "Elsevier Inc.",
number = "3",

}

RIS

TY - JOUR

T1 - When and why we forget to buy

AU - Fernandes, Daniel

AU - Puntoni, Stefano

AU - van Osselaer, Stijn M. J.

AU - Cowley, Elizabeth

PY - 2016/7

Y1 - 2016/7

N2 - We examine consumers' forgetting to buy items they intended to buy. We show that the propensity to forget depends on the types of items consumers intend to purchase and the way consumers shop. Consumers may shop using a memory-based search by recalling their planned purchases from memory and directly searching for the products. For example, consumers may use the search function at an online store. Alternatively, consumers may use a stimulus-based search by systematically moving through a store, visually scanning the inventory and selecting the required items as they are encountered. Using an online shopping paradigm, we show that consumers are more likely to forget the items they infrequently buy when using the memory-based search, but not when using the stimulus-based search. In fact, when using the stimulus-based search, consumers are sometimes even better able to remember the items they infrequently (vs. frequently) buy. Moreover, consumers fail to take these factors into account when predicting their memory. As a result, they do not take appropriate actions to prevent forgetting (e.g., using a shopping list).

AB - We examine consumers' forgetting to buy items they intended to buy. We show that the propensity to forget depends on the types of items consumers intend to purchase and the way consumers shop. Consumers may shop using a memory-based search by recalling their planned purchases from memory and directly searching for the products. For example, consumers may use the search function at an online store. Alternatively, consumers may use a stimulus-based search by systematically moving through a store, visually scanning the inventory and selecting the required items as they are encountered. Using an online shopping paradigm, we show that consumers are more likely to forget the items they infrequently buy when using the memory-based search, but not when using the stimulus-based search. In fact, when using the stimulus-based search, consumers are sometimes even better able to remember the items they infrequently (vs. frequently) buy. Moreover, consumers fail to take these factors into account when predicting their memory. As a result, they do not take appropriate actions to prevent forgetting (e.g., using a shopping list).

U2 - 10.1016/j.jcps.2015.06.012

DO - 10.1016/j.jcps.2015.06.012

M3 - Journal article

VL - 36

SP - 363

EP - 380

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

SN - 1057-7408

IS - 3

ER -