Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - When it matters how you pronounce it
T2 - the influence of regional accents on job interview outcome
AU - Rakić, Tamara
AU - Steffens, Melanie C.
AU - Mummendey, Amelie
PY - 2011/11
Y1 - 2011/11
N2 - The visual dimension has featured prominently in person perception in the last 25 years. Alone, this dimension cannot give the complete 'picture' of others because language and speech (i.e., the auditory dimension) are also highly informative. Social-cognition research investigates the role of auditory information for impression formation. In a series of experiments, we tested perceived competence, hirability, and socio-intellectual status of different targets based on their regional accents. Given identical content of statements in different conditions of an alleged job interview, regional German accents (Saxon, Bavarian, and Berlin) resulted in lower perceived competence and hirability than standard German, even though the Bavarian accent at the same time resulted in higher ratings of socio-intellectual status compared to other regional accents ( Experiment 1). These findings were confirmed when using a broader population sample and a 'matched guise' technique (Experiment 2). Our findings indicate that regional accents, similar to faces, can be very powerful in creating differentiated pictures of individuals.
AB - The visual dimension has featured prominently in person perception in the last 25 years. Alone, this dimension cannot give the complete 'picture' of others because language and speech (i.e., the auditory dimension) are also highly informative. Social-cognition research investigates the role of auditory information for impression formation. In a series of experiments, we tested perceived competence, hirability, and socio-intellectual status of different targets based on their regional accents. Given identical content of statements in different conditions of an alleged job interview, regional German accents (Saxon, Bavarian, and Berlin) resulted in lower perceived competence and hirability than standard German, even though the Bavarian accent at the same time resulted in higher ratings of socio-intellectual status compared to other regional accents ( Experiment 1). These findings were confirmed when using a broader population sample and a 'matched guise' technique (Experiment 2). Our findings indicate that regional accents, similar to faces, can be very powerful in creating differentiated pictures of individuals.
KW - FACE RECOGNITION
KW - MODEL
KW - WOMEN
KW - SPEECH
KW - COMMUNICATION
KW - GENDER
KW - DIALECT
KW - STEREOTYPES
KW - SOCIAL-CLASS
KW - EMPLOYMENT INTERVIEW
U2 - 10.1111/j.2044-8295.2011.02051.x
DO - 10.1111/j.2044-8295.2011.02051.x
M3 - Journal article
VL - 102
SP - 868
EP - 883
JO - British Journal of Psychology
JF - British Journal of Psychology
SN - 0007-1269
IS - 4
ER -