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Why does animosity negatively affect product attitudes?: considering the role of anticipated future regret

Research output: Contribution to journalJournal article

<mark>Journal publication date</mark>15/12/2015
<mark>Journal</mark>Advances in Consumer Research
Publication statusPublished
Original languageEnglish


Although negative effects of animosity on consumer attitudes have been acknowledged, little has been achieved in explaining why those effects occur. This study is the first to consider the role of regret in explaining the negative effect of animosity on foreign product attitudes.