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Why Don’t Parents Walk Their Talk?: Exploring Parental Deviant Food Socialization Behaviors Within the Family

Research output: Contribution to journalJournal article

<mark>Journal publication date</mark>1/08/2017
<mark>Journal</mark>Advances in Consumer Research
Number of pages5
Pages (from-to)433-437
Publication statusPublished
Original languageEnglish


This study, drawing on neutralization theory, explores how parents neutralize their feelings of guilt when performing deviant food socialization practices (e.g. offering unhealthy food to their children). The findings highlight how neutralization techniques help lessen parents’ self-blame through performing negative displays of parenthood.