Speakers: Winfred Onyas, University of Leicester Katy Mason, Lancaster University Ronika Chakrabarti, Lancaster University David Denyer, Cranfield University Anne Tallontire, University of Leeds Portland Building, Room 2.33b Summary: Emerging markets are fast gaining global interest as hubs for growth, with South Asia and Sub-Saharan Africa, respectively, leading in GDP growth prospects (World Bank, 2015). And yet these markets are characterised by extreme poverty, presenting unique opportunities for development and social impact. It becomes imperative then to understand how organising and market shaping unfolds in these markets by creating dialogue between scholars and practitioners, and engaging them in open debate. The workshop addresses two main questions: the research methodologies relevant in promoting rich, bottom-up, understandings of organising and market shaping in emerging markets; and how best scholars can incorporate research on emerging markets into HE curriculum development. These questions should stimulate debate on organising and market shaping in emerging markets, and generate an agenda for future meetings. The workshop is designed to be highly interactive, with participants engaging in round table discussions covering three themes: Understanding Emerging Market Contexts, Research Methodologies for Studying Emerging Markets and Curriculum Development. Key outcomes of the PDW will include research themes for follow-on meetings, and on-going dialogue between scholars and practitioners.