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Grandparenting. Intergenerational relations in consumer society

Activity: Participating in or organising an event typesParticipation in conference


Even though grandparents play an important role in many families and even though grandparents spend considerable time, energy and money on their grandchildren, little is known about contemporary grandparent/grandchild relations. It is well-documented that grandparents with active contact to their grandchildren live longer, and that children with active contact to their grandparents become more sociable, but still these intergenerational relations have not really caught academic interest in any depth.
Contemporary grandparents’ and grandchildren’s relations are immersed in consumption practices, and consumption is seen as an important lens to study these relations. Grandparent/grandchild togetherness is important for society, for practitioners working with intergenerational relationships and for researchers in topics related to family.
In a one-day conference grandparents’ and grandchildren’s relationship in contemporary consumer society is on the agenda. The conference is aimed at academics, practitioners in non-profit work, public or political organizations and the corporate sector working with grandparents and grandchildren in some capacity or other.
When: September 6, 2019, from 9:30-18:00
Where: Aalborg, Denmark

Event (Conference)

TitleGrandparenting. Intergenerational relations in consumer society
Degree of recognitionInternational event