In the AI in Fashion Symposium hosted by the London College of Fashion, University of Arts London, I delivered a keynote speech on customer analytics (CA) in the context of new product development. Particularly, I talked about the importance of deploying CA and related AI based technologies to understand more about customers and provide them with value in real time with a focus on manufacturing and specifically fashion industry. Some aspects of my talk was based on my paper published in the Technological Forecasting & Social Change journal, which is titled as "Customer analytics and new product performance: The role of contingencies". In this part of the talk, I also explained the significance of deploying CA particularly under certain contingencies which are internal and external to a firm.