INFORMS Marketing Science Conference 2010
Activity: Participating in or organising an event types › Participation in conference -Mixed Audience
Valuing Customer Portfolios under Endogenous Marketing Investments (with Jose M. Vidal-Sanz and Mercedes Esteban-Bravo), INFORMS Marketing Science Conference, Cologne, Germany, June 2010. Presented by: Jose M. Vidal-Sanz.
| Title | INFORMS Marketing Science Conference 2010 |
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| Date | 1/06/10 → … |
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| City | Cologne |
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| Country/Territory | Germany |
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