From 1875-1893 Lockwood Kipling was Director of the Mayo School and Curator of the Lahore Museum. Over this period, away from the daily routine of art school and museum, Lockwood Kipling was a prolific journalist. For twenty-five years he used his newspaper columns to develop his views on society and politics, art school education, museology, curatorship and design practice. Journalism played a key role in advancing his causes, career and social position. It gave him a voice and social networks that would not otherwise have been accessible. As he explained in 1879, 'The world is slow to recognise how much artists have to do in forming the ideas of society.' This presentation will consider the development of Kipling's: - collecting and display policies, - his conservation and preservation initiatives, - and his promotional and educational programmes at the Lahore Museum